Posted by Todd Buckton on Fri, Sep 18, 2009
Today's report is from Dave, Promotional Management Group driver and onsite wizard. Dave was recently on the road in Lebanon, NH. He was at the Dartmouth-Hitchcock Medical Center finishing up a live demo of cardiac catheters and diabetes pumps for valued client Medtronic. Those who stopped by included doctors, interns, administrators and patients. As Dartmouth-Hitchcock is a renowned teaching school, one doctor even held a class inside the exhibit to discuss the cardiac catheter demo the students were about to participate in. Held in the same mobile environment as the doctor’s lecture, the mobile environment helped to solidify the students‘ understanding of the procedure with the added experiential element of the live demo. "It was a great stop" says Dave, "lots of traffic, interested people and good buzz. People who were newly exposed to the Medtronic brand had no idea of the different types of services they offer. This is the best part of the job for me. I get a chance to talk to the clients, and stops like this definitely show how excited people get when a 53' shiny billboard shows up next to the hospital.” Now it's off to Newport Beach, CA for another cardiac catheter live demo with a stop along the way at his favorite truck stop on I-80 in Walcott, Iowa. "Killer biscuits." says Dave.