Posted by Todd Buckton on Fri, Sep 03, 2010
As part of a continuing media relations campaign, the National Aeronautics and Space Administration (NASA) needed to develop an outreach program targeted to people of all ages. This program would be designed to enhance a visitor’s perception of the many positive outcomes that space exploration has provided the American people - and the rest of the world - over the past half century. Part of this outreach was designated to include a mobile tour component intended to be a major attractor and key to the overall positive attitudes that NASA wanted to achieve.
Working closely with NASA on content delivery, vehicle design, fabrication and tour planning, Promotional Management Group brought the NASA “Benefits of Space” to life in an highly entertaining and interactive experiential environment. As part of the unique experience, visitors learned how space exploration has provided many advantages to the population while furthering the search of the skies. From cordless tools and Velcro to GPS systems and water purification systems, the convenience that space exploration has provided humanity is limitless. The customized 53’ trailer told this story in a way that appealed greatly to all ages. Aided by state-of-the-art audio-visual technology and highly detailed graphics, this environment compelled visitors to enter and understand more about the science behind the splendor of space travel.
While putting over 150,000 miles on the odometer, the display has played - and continues to play - host to over 35,000 students, workers and families, enjoying favorable responses all along the way. The complexities of the space-themed mobile display were myriad, but the talented Promotional Management staff was able to solve each while continuing to exhibit to overflow audiences. “I don’t know what I would have done without (PMG).” said one satisfied NASA Director.
Posted by Todd Buckton on Fri, Mar 12, 2010
Interior, Double slide 53' transport for IT outsourcing provider
Here's where it gets fun: Take a plain white transport shell and turn it into a perfect environment to make your product or service stand out from the pack. Let the creatives at it and you'll see that truly your imagination is all that stands between your product and a custom space made to sell your product.
Interior, double slide 53' custom transport for country music entertainer tour
Exterior, Double slide 53' transport for athletic hall of fame
Interior, Double slide 53' transport for manned space travel
Exterior, Double slide 53' transport with attached inflatable dome to seat 100+ for political campaign
Interior, Double slide 53' transport for IT outsourcing provider
As you can see, if it can be imagined, it can be incorporated into a custom mobile environment. But it can also be produced and that's where the professionals come in: taking the designer's vision and bringing it to life. And that is not a job for the faint-hearted. Once these custom transports are built, they need to travel hundreds of thousands of miles each year, bringing your product directly to the people who want to buy. Like a rock concert, these environments get set up and struck scores of times over a 12 month period. So they have to be designed, built and run with longevity and durability in mind.
Here is an example of a mobile classroom that served to train both sales reps and to market to surgeons as well:
This execution has been particularly effective to introduce this revolutionary product into an anticipatory market.
Here is an example of another demo lab that teaches cardiac catheter techniques to surgical staff easily and effectively:
How about an aviation solution that creates the interior of a business-class jet for presale to the buying audience. This mobile environment traveled hundreds of thousands of miles and sold scores of these aircraft providing pre-sale interest and income before manufacture:
Finally, here's a retail environment that attracted tens of thousands of motorcycle enthusiasts. They became willing brand advocates while they took test rides leading to sales and bought cool brand swag.
So there you have it. With the right vehicle for your product or service, customized to attract your target audience, bringing it to them can sell more product for you. That's how PMG helps you Drive Your Brand Experience.
