Here's a great new resource I stumbled across recently for experiential marketers. It's great for folks on this side of the pond as it gives a different perspective on what's going on in the rest of the world.
For example, who knew famous automaker Ferrari was building an amusement park in Abu Dhabi that's set to open next year? A track is also being built at the park to run the inaugural F1 Grand Prix race. Not everything is happening in Peoria...
I found some good prospecting ideas as well by looking beyond the sea to see what our neighbors are doing.
Cool Ferrari F1 pit photo by chrissatchwell