Posted by Todd Buckton on Fri, Aug 20, 2010
Photo by Jeremy van Bedijk
We read with interest Steve Mills’ recent article in the Chicago Tribune about the increased interest in mobile butchering operations. Usually built on a flatbed truck, these operations travel to individual farms and butcher on site, allowing producers to keep closer control of their end product and supply it to a consumer who can be assured of the quality and safety they are getting. Not only confined to pigs and cattle, these operations are also being utilized for poultry, shrimp and fish.
Large-scale operations process animals at incredible speeds, and sometimes the end result is less than optimal, as noted by the increasing numbers of meat recalls that have occurred in the last 18 months.
Everybody appears to win with mobile processing: the producer makes more money with a custom-cut product to sell, and eliminates travel to and from the large scale processor. The consumer stays much closer to the producer and knows what he or she is putting on the table. Chefs could go to their favorite meat purveyor and have a specific animal processed to their liking. Inspection is identical to that of larger processors so a quality product is assured.
So what does this have to do with custom tours? Everything in our opinion. Custom experiential tours take your product or service directly to prospects who are interested in buying, instead of going to a trade show with a dilution of interest from attendees; this also makes them a much more efficient way to promote your brand. Custom tours promote brand advocacy with experiences that can’t be had in larger venues. It's a win-win.
Are you getting your brand closer to the people who can benefit from it the most? Are you letting them touch and feel it in an experiential way that benefits them and you? Are you creating brand advocates with the ways you promote your product right now?
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Posted by Todd Buckton on Fri, Jan 15, 2010
Straight Frame 53' Transport
One of the best things about mobile event marketing is the amazing number of variables available. There are so many different types of transports it's difficult to keep track of them all. But you've come to the right place here at RoadBlog, because during this series, we'll tell you about all kinds of transports and all of the variations therein. And then we'll get into customization. When we're done, you'll be better prepared to Drive Your Brand Experience. You'll see that your imagination is the only limit to what can be done with a mobile tour. So let's get started.
The most common transport for mobile tours is the 53' transport. It is also the most common transport you see on the highways and byways of America. The Coke truck above is a typical 53' transport. It's called a straight frame because it's a straight box. Notice on the Coke photo how the box is above the wheels and straight. A typical straight frame transport is 53' long, 8.5' wide and 8' high, giving you around 450 square feet of floor space and about 3600 cubic feet of display space. Keep those numbers in mind, because it just gets bigger and better.
Single Drop 53' Transport
After the straight frame comes a single drop. We included a photo of a flatbed transport here because it more easily shows how the transport drops down below the level of the wheels allowing for a taller load. What that drop means for a custom transport is more cubic footage inside the display, and a taller ceiling height for your display and your prospects making for a more comfortable experience.
Double Drop 53' Transport
Now things start to get interesting for Driving The Brand Experience. Here is a double drop 53' transport. Notice how far the floor drops down compared to the single drop. And then compare it to the Coke truck at the top. Now imagine how we can start to create some excitement with a transport this size. The double drop transport without further modification is as big as it gets. But that further modification is exactly what we'll talk about in our next chapter of Which Mobile Tour Transport is Right for You?
Straight Frame Photo via Flickr by Rick
Single Drop Photo via Flickr by alltheengineer
Double Drop Photo by our friends at Featherlite
Posted by Todd Buckton on Fri, Sep 11, 2009
Are you looking for a way to connect with prospects who are ready to buy your product? Would you like to see top line results more quickly than you see with traditional media? Recently we published an eBook that helps explain why mobile tours are an excellent spend of the marketing dollar: they provide positive ROI more quickly than traditional forms of media. Time and time again we have seen that clients who embark on a mobile tour quickly achieve positive results while they benefit from putting their products and services directly in front of interested prospects. In an increasingly cluttered marketplace, the ability to position your brand in a controlled environment that allows your prospects and customers to experience your brand to its fullest is key to success. To see how Promotional Management Group can help you Drive Your Brand Experience with our latest ebook, click here.