Posted by Todd Buckton on Fri, May 07, 2010
Today's View From The Cab comes to us from Leonard, Promotional Management Group driver and all around guru of things that sport wheels.
Leonard had recently been in Topeka, Kansas where he wrote: "Bad Weather! Got into the hospital just seconds before a big hail storm hit. Tornado warnings all around. What a day!". The truck was safe and sound, the client's delicate robotic surgical equipment was safe and it was just another successful healthcare mobile marketing event for PMG, home of the best drivers in the business.
But with crazy weather and another great stop under his belt, Leonard moved on to Hot Springs Village, Arkansas. Hot Springs Village has an interesting distinction: it's the largest gated community in the United States. With over 26,000 heavily wooded acres - which works out to just over 39 square miles - and about 8500 residents, it has full-time security staff at all entrances for complete peace of mind. 9 golf courses, 11 recreation lakes, 10 clay tennis courts, the sheer size boggles the mind. And you have to know somebody to get in.
Here's a shot of the truck Leonard took while he was there doing an event:
And another shot around a particularly sweet bend in the road:
Thanks to Leonard for another view of our great United States of America as we go from one end to the other helping our clients Drive The Brand Experience.
Posted by Todd Buckton on Fri, Mar 12, 2010
Interior, Double slide 53' transport for IT outsourcing provider
Here's where it gets fun: Take a plain white transport shell and turn it into a perfect environment to make your product or service stand out from the pack. Let the creatives at it and you'll see that truly your imagination is all that stands between your product and a custom space made to sell your product.
Interior, double slide 53' custom transport for country music entertainer tour
Exterior, Double slide 53' transport for athletic hall of fame
Interior, Double slide 53' transport for manned space travel
Exterior, Double slide 53' transport with attached inflatable dome to seat 100+ for political campaign
Interior, Double slide 53' transport for IT outsourcing provider
As you can see, if it can be imagined, it can be incorporated into a custom mobile environment. But it can also be produced and that's where the professionals come in: taking the designer's vision and bringing it to life. And that is not a job for the faint-hearted. Once these custom transports are built, they need to travel hundreds of thousands of miles each year, bringing your product directly to the people who want to buy. Like a rock concert, these environments get set up and struck scores of times over a 12 month period. So they have to be designed, built and run with longevity and durability in mind.
Here is an example of a mobile classroom that served to train both sales reps and to market to surgeons as well:
This execution has been particularly effective to introduce this revolutionary product into an anticipatory market.
Here is an example of another demo lab that teaches cardiac catheter techniques to surgical staff easily and effectively:
How about an aviation solution that creates the interior of a business-class jet for presale to the buying audience. This mobile environment traveled hundreds of thousands of miles and sold scores of these aircraft providing pre-sale interest and income before manufacture:
Finally, here's a retail environment that attracted tens of thousands of motorcycle enthusiasts. They became willing brand advocates while they took test rides leading to sales and bought cool brand swag.
So there you have it. With the right vehicle for your product or service, customized to attract your target audience, bringing it to them can sell more product for you. That's how PMG helps you Drive Your Brand Experience.
Posted by Todd Buckton on Tue, Feb 23, 2010
Today's View from the Cab is from PMG Master Driver Dave who just finished a trip from California to Denver for the next leg of a mobile tour for a valued healthcare client. The photos he took are just west of the Vail pass. Dave said he just missed a huge storm that dumped lots of snow on Denver and the local ski areas.
Not only are these beautiful photos but they are a perfect way to show why mobile tours are a great way to get your product in front of people who want to buy. Multiple large scale gatherings like trade shows continue to fade in importance in the minds of decision makers. Decisions like increased travel costs, better online communication technology, inconvenience to attendees and a general desire to stay closer to home looms large with your core audience. That's why mobile tours are such a great way to break through the clutter. Take your product to where the decision makers are and make it easy for them to be bowled over by your incredible product. Make it easy for them to experience your product and you make it easy for them to buy your product.
Dave left Denver and is now in beautiful Minot, ND showcasing our client's product to prospects and customers who don't have to go far to be impressed by their offering. And at less than 100 miles to the Canadian border, the weather is lots worse in Minot than it is in Denver this time of year, but our client has made it easy for their prospects to experience an excellent product. We battled the elements. We brought it to them. Another great reason to use mobile tours to Drive The Brand Experience.
All photos by PMG Driver Dave Christenson
Posted by Todd Buckton on Fri, Jan 08, 2010
One of the reasons that clients stay with Promotional Management Group long-term is that we give them the tools they need to keep apprised of tour status. The PMG Event Management System™ (EMS™) provides complete control over all of our tours. From any web-enabled browser, approved users can see at a glance what is happening with their tours. Depending on the level of authority, users can add or delete events, verify/change the address of the venue, identify who the local contact is, what time the load-in is and when the event begins. We developed this proprietary application for our valued clients to make their lives easier, and give them peace of mind when juggling multiple events.
We think you’ll find that the EMS™ is the perfect tool to keep you informed and in touch with your coworkers, your customers and your brand. At PMG we know the EMS™ is just one more reason that we help you Drive Your Brand Experience.
Posted by Todd Buckton on Fri, Dec 18, 2009
RoadBlog is proud to announce our latest video promo. Check out the footage and imagine what your brand would look like splashed across the side of a 53' custom transport. Mobile tours are a great way for your brand to break through the clutter and get right to the people who are predisposed to buy your product. RoadBlog has clients who have seen their close rates increase over 400% with a mobile tour compared to promotion with traditional media. This is how PMG helps you Drive Your Brand Experience.
Are You Looking For Ways to Break Through The Clutter?
Find out how taking your brand on the road can return your investment quickly through increased sales. Click here to receive our free ebook on ROI for mobile tours.
Posted by Todd Buckton on Fri, Dec 11, 2009
We had a prospect who directs brand activity for a healthcare products company ask us recently about our ability to transport and manage tissue blocks or cadavers for mobile demo or training applications. The answer to the question was a resounding yes. Promotional Management Group's successful and careful experience with delicate equipment, samples and supplies spans over 10 years. There are very specific regulations regarding the transportation of medical samples. We know and follow those regulations to the letter. We take care of all of the details: rules, venue clearance (we've been to every major and minor medical facility in the country), transport, set up, staff, strike and off to the next venue. All you do is delight your prospects and convert them to customers and brand advocates.
Do you have a product that you'd like to demo for surgeons? Do you have a complicated process that is best seen live? Do you need to get in front of decision makers and influencers to help your product stand out? A mobile tour designed, built and run by an experienced, knowledgeable provider can bring positive results quickly and effectively.
Incredible medical illustration by Patrick J. Lynch
What Will Your Brand Look Like On The Road?
Another way we help you Drive Your Brand Experience is by showing you how your brand will benefit rolling down the roads of America. Just tell us your company name and your brand. We'll do the rest. Mobile event marketing is a cost effective way to get in front of your prospects and turn them into customers. Click here so we can show you how good your brand will look on a custom transport!