Posted by Todd Buckton on Fri, May 07, 2010
Today's View From The Cab comes to us from Leonard, Promotional Management Group driver and all around guru of things that sport wheels.
Leonard had recently been in Topeka, Kansas where he wrote: "Bad Weather! Got into the hospital just seconds before a big hail storm hit. Tornado warnings all around. What a day!". The truck was safe and sound, the client's delicate robotic surgical equipment was safe and it was just another successful healthcare mobile marketing event for PMG, home of the best drivers in the business.
But with crazy weather and another great stop under his belt, Leonard moved on to Hot Springs Village, Arkansas. Hot Springs Village has an interesting distinction: it's the largest gated community in the United States. With over 26,000 heavily wooded acres - which works out to just over 39 square miles - and about 8500 residents, it has full-time security staff at all entrances for complete peace of mind. 9 golf courses, 11 recreation lakes, 10 clay tennis courts, the sheer size boggles the mind. And you have to know somebody to get in.
Here's a shot of the truck Leonard took while he was there doing an event:
And another shot around a particularly sweet bend in the road:
Thanks to Leonard for another view of our great United States of America as we go from one end to the other helping our clients Drive The Brand Experience.
Posted by Todd Buckton on Fri, Jan 15, 2010
Straight Frame 53' Transport
One of the best things about mobile event marketing is the amazing number of variables available. There are so many different types of transports it's difficult to keep track of them all. But you've come to the right place here at RoadBlog, because during this series, we'll tell you about all kinds of transports and all of the variations therein. And then we'll get into customization. When we're done, you'll be better prepared to Drive Your Brand Experience. You'll see that your imagination is the only limit to what can be done with a mobile tour. So let's get started.
The most common transport for mobile tours is the 53' transport. It is also the most common transport you see on the highways and byways of America. The Coke truck above is a typical 53' transport. It's called a straight frame because it's a straight box. Notice on the Coke photo how the box is above the wheels and straight. A typical straight frame transport is 53' long, 8.5' wide and 8' high, giving you around 450 square feet of floor space and about 3600 cubic feet of display space. Keep those numbers in mind, because it just gets bigger and better.
Single Drop 53' Transport
After the straight frame comes a single drop. We included a photo of a flatbed transport here because it more easily shows how the transport drops down below the level of the wheels allowing for a taller load. What that drop means for a custom transport is more cubic footage inside the display, and a taller ceiling height for your display and your prospects making for a more comfortable experience.
Double Drop 53' Transport
Now things start to get interesting for Driving The Brand Experience. Here is a double drop 53' transport. Notice how far the floor drops down compared to the single drop. And then compare it to the Coke truck at the top. Now imagine how we can start to create some excitement with a transport this size. The double drop transport without further modification is as big as it gets. But that further modification is exactly what we'll talk about in our next chapter of Which Mobile Tour Transport is Right for You?
Straight Frame Photo via Flickr by Rick
Single Drop Photo via Flickr by alltheengineer
Double Drop Photo by our friends at Featherlite
Posted by Todd Buckton on Fri, Jan 08, 2010
One of the reasons that clients stay with Promotional Management Group long-term is that we give them the tools they need to keep apprised of tour status. The PMG Event Management System™ (EMS™) provides complete control over all of our tours. From any web-enabled browser, approved users can see at a glance what is happening with their tours. Depending on the level of authority, users can add or delete events, verify/change the address of the venue, identify who the local contact is, what time the load-in is and when the event begins. We developed this proprietary application for our valued clients to make their lives easier, and give them peace of mind when juggling multiple events.
We think you’ll find that the EMS™ is the perfect tool to keep you informed and in touch with your coworkers, your customers and your brand. At PMG we know the EMS™ is just one more reason that we help you Drive Your Brand Experience.
Posted by Todd Buckton on Fri, Dec 18, 2009
RoadBlog is proud to announce our latest video promo. Check out the footage and imagine what your brand would look like splashed across the side of a 53' custom transport. Mobile tours are a great way for your brand to break through the clutter and get right to the people who are predisposed to buy your product. RoadBlog has clients who have seen their close rates increase over 400% with a mobile tour compared to promotion with traditional media. This is how PMG helps you Drive Your Brand Experience.
Are You Looking For Ways to Break Through The Clutter?
Find out how taking your brand on the road can return your investment quickly through increased sales. Click here to receive our free ebook on ROI for mobile tours.
Posted by Todd Buckton on Fri, Dec 11, 2009
We had a prospect who directs brand activity for a healthcare products company ask us recently about our ability to transport and manage tissue blocks or cadavers for mobile demo or training applications. The answer to the question was a resounding yes. Promotional Management Group's successful and careful experience with delicate equipment, samples and supplies spans over 10 years. There are very specific regulations regarding the transportation of medical samples. We know and follow those regulations to the letter. We take care of all of the details: rules, venue clearance (we've been to every major and minor medical facility in the country), transport, set up, staff, strike and off to the next venue. All you do is delight your prospects and convert them to customers and brand advocates.
Do you have a product that you'd like to demo for surgeons? Do you have a complicated process that is best seen live? Do you need to get in front of decision makers and influencers to help your product stand out? A mobile tour designed, built and run by an experienced, knowledgeable provider can bring positive results quickly and effectively.
Incredible medical illustration by Patrick J. Lynch
What Will Your Brand Look Like On The Road?
Another way we help you Drive Your Brand Experience is by showing you how your brand will benefit rolling down the roads of America. Just tell us your company name and your brand. We'll do the rest. Mobile event marketing is a cost effective way to get in front of your prospects and turn them into customers. Click here so we can show you how good your brand will look on a custom transport!
Posted by Todd Buckton on Wed, Dec 09, 2009
In 1897 Mark Twain wrote "...the report of my death was an exaggeration." In November, RoadBlog wrote that an experiential agency based in Australia had closed. After electronic exchanges with the director of that agency, we are happy to report that Maverick Marketing and Communications is open for business and has just had their best year ever. We regret publishing incorrect information but we're glad that experiential marketing is alive and well in Sydney.
Mark Twain Photo courtesy of: Free Stock Photo
Are You Looking For Ways to Break Through The Clutter?
Find out how taking your brand on the road can return your investment quickly through increased sales. Click here to receive our free ebook on ROI for mobile tours.