Posted by Todd Buckton on Wed, Aug 18, 2010
Photo by: Robert Anderson
Covidien, a leading global provider of healthcare products, recently launched the Innovation: Delivered tour, a mobile program that introduced surgeons, residents, nurses and hospital administrators around the country to the SILS(TM) Port Multiple Instrument Access Device.
The SILS Port is an advanced, single-incision laparoscopic device that reduces the four, ½-inch or smaller incisions normally associated with traditional laparoscopic surgery to just one incision in the belly button. The SILS Port is used in gynecologic, bariatric and urologic surgeries, among other specialties.
Photos by: Michael Miller
The Innovation: Delivered tour features a state-of-the-art operating room-style facility housed in an 85-foot, nearly 80,000-pound tractor-trailer that travels around the country to bring these advanced laparoscopic surgery tools directly to surgeons and hospitals. When parked, the truck expands to a 1,200-square-foot facility with a conference room, clinical training area with advanced audio-visual tools and five operating room stations that will accommodate 10 surgeons simultaneously.
"The demand for single-incision laparoscopic surgery, an exciting and innovative technique, is increasing rapidly," said Kevin Stepp, M.D., Director of Gynecologic Surgical Education, MetroHealth/Cleveland Clinic Obstetrics and Gynecology residency program. "Medically and economically favorable, SILS procedures benefit patients and healthcare providers. I'm happy to see that the mobile facility will provide more surgeons with the opportunity to obtain the necessary training at their local hospitals in a unique and cost-effective way."
The hands-on workshops will be staffed by trained experts demonstrating the SILS Port technology and procedures. The mobile facility is fully equipped with the latest technology and resources, enabling surgeons to explore the new surgical advancements on tissue and torso trainers and to provide better patient outcomes, including less pain and improved cosmesis following surgery.
"Through innovation, collaboration and dedication, Covidien continues to lead the industry in minimally invasive surgery," said Scott Flora, President, Surgical Devices, Covidien. "We understand the demands of surgeons' schedules and the need for easy access to the latest instruments and procedures. The Innovation: Delivered tour brings these crucial tools and opportunities directly to surgeons."
Promotional Management Group is proud to be the provider that is bringing this exciting mobile experience to surgeons, residents, nurses and hospital administrators around the country.
Posted by Todd Buckton on Fri, May 07, 2010
Today's View From The Cab comes to us from Leonard, Promotional Management Group driver and all around guru of things that sport wheels.
Leonard had recently been in Topeka, Kansas where he wrote: "Bad Weather! Got into the hospital just seconds before a big hail storm hit. Tornado warnings all around. What a day!". The truck was safe and sound, the client's delicate robotic surgical equipment was safe and it was just another successful healthcare mobile marketing event for PMG, home of the best drivers in the business.
But with crazy weather and another great stop under his belt, Leonard moved on to Hot Springs Village, Arkansas. Hot Springs Village has an interesting distinction: it's the largest gated community in the United States. With over 26,000 heavily wooded acres - which works out to just over 39 square miles - and about 8500 residents, it has full-time security staff at all entrances for complete peace of mind. 9 golf courses, 11 recreation lakes, 10 clay tennis courts, the sheer size boggles the mind. And you have to know somebody to get in.
Here's a shot of the truck Leonard took while he was there doing an event:
And another shot around a particularly sweet bend in the road:
Thanks to Leonard for another view of our great United States of America as we go from one end to the other helping our clients Drive The Brand Experience.
Posted by Todd Buckton on Tue, Feb 23, 2010
Today's View from the Cab is from PMG Master Driver Dave who just finished a trip from California to Denver for the next leg of a mobile tour for a valued healthcare client. The photos he took are just west of the Vail pass. Dave said he just missed a huge storm that dumped lots of snow on Denver and the local ski areas.
Not only are these beautiful photos but they are a perfect way to show why mobile tours are a great way to get your product in front of people who want to buy. Multiple large scale gatherings like trade shows continue to fade in importance in the minds of decision makers. Decisions like increased travel costs, better online communication technology, inconvenience to attendees and a general desire to stay closer to home looms large with your core audience. That's why mobile tours are such a great way to break through the clutter. Take your product to where the decision makers are and make it easy for them to be bowled over by your incredible product. Make it easy for them to experience your product and you make it easy for them to buy your product.
Dave left Denver and is now in beautiful Minot, ND showcasing our client's product to prospects and customers who don't have to go far to be impressed by their offering. And at less than 100 miles to the Canadian border, the weather is lots worse in Minot than it is in Denver this time of year, but our client has made it easy for their prospects to experience an excellent product. We battled the elements. We brought it to them. Another great reason to use mobile tours to Drive The Brand Experience.
All photos by PMG Driver Dave Christenson
Posted by Todd Buckton on Fri, Dec 18, 2009
RoadBlog is proud to announce our latest video promo. Check out the footage and imagine what your brand would look like splashed across the side of a 53' custom transport. Mobile tours are a great way for your brand to break through the clutter and get right to the people who are predisposed to buy your product. RoadBlog has clients who have seen their close rates increase over 400% with a mobile tour compared to promotion with traditional media. This is how PMG helps you Drive Your Brand Experience.
Are You Looking For Ways to Break Through The Clutter?
Find out how taking your brand on the road can return your investment quickly through increased sales. Click here to receive our free ebook on ROI for mobile tours.
Posted by Todd Buckton on Fri, Dec 11, 2009
We had a prospect who directs brand activity for a healthcare products company ask us recently about our ability to transport and manage tissue blocks or cadavers for mobile demo or training applications. The answer to the question was a resounding yes. Promotional Management Group's successful and careful experience with delicate equipment, samples and supplies spans over 10 years. There are very specific regulations regarding the transportation of medical samples. We know and follow those regulations to the letter. We take care of all of the details: rules, venue clearance (we've been to every major and minor medical facility in the country), transport, set up, staff, strike and off to the next venue. All you do is delight your prospects and convert them to customers and brand advocates.
Do you have a product that you'd like to demo for surgeons? Do you have a complicated process that is best seen live? Do you need to get in front of decision makers and influencers to help your product stand out? A mobile tour designed, built and run by an experienced, knowledgeable provider can bring positive results quickly and effectively.
Incredible medical illustration by Patrick J. Lynch
What Will Your Brand Look Like On The Road?
Another way we help you Drive Your Brand Experience is by showing you how your brand will benefit rolling down the roads of America. Just tell us your company name and your brand. We'll do the rest. Mobile event marketing is a cost effective way to get in front of your prospects and turn them into customers. Click here so we can show you how good your brand will look on a custom transport!