Posted by Todd Buckton on Thu, Sep 24, 2009
The first in our series of Hall of Fame Mobile Tours is the Oscar Meyer Weinermobile. For over 70 years - repeat: 70 years - Oscar Meyer has promoted their hot dogs in a way that guarantees both a smile and continued strong brand recognition from anyone who happens upon it. This particular picture, taken by Wisconsin photographer Philip Landowski, is an excellent juxtaposition of two visual icons: the cool, spiky Quadracci Pavillion of the Milwaukee Art Museum designed by Santiago Calatrava and the curvaceous, mouth-watering Weinermobile, designed by Oscar Mayer's nephew, Carl. Traveling the country spreading joy, corporate goodwill and mustard, this mobile tour certainly deserves to be in any Mobile Event Hall of Fame, even when it is involved in a mishap as it was earlier this summer in Mt. Pleasant, WI:
Luckily, the only injury was pride in this minor collision with a house (is there an opportunity for PMG to help with driver training?). As you can imagine, having this kind of brand exposure on the road since 1936 has given Oscar Mayer a mobile tour that has become a classic. To say nothing of the fact that the ROI on this mobile tour has been incalculable. For those carnivores who want to learn more about our first installation of the RoadBlog Mobile Tour Hall of Fame visit the Corporate Weinermobile page at Oscar Mayer, or there's also a great blog entry by a true fan.
Photo Credit: AP