Posted by Todd Buckton on Fri, Nov 13, 2009
"I'm one of Dale's biggest fans." - Willie Nelson
And when Willie speaks, especially about country music, you better listen.
Today's entry is for the greatest friend a truck drivin' man has: Dale Watson. Dale plays a brand of country he calls "Ameripolitan", others call it "Alt Country", but when you see him play live or listen to his albums, you'll know what he really is: A country western star with a trucker's soul.
The greatest thing about the business I'm in is the people who get the experiences our clients need from one place to another: truckers. The world I live in is healthcare and aviation and motorsports marketing. When it's time to put the marketing on the road you enter a whole 'nother world; one that nobody has ever sung about better than Dale Watson. Well, maybe Red Sovine, but's that's a bit of an acquired taste.
Dale's first truckin' album, cut in 1998, was appropriately titled "The Truckin' Sessions", and it's been a truck stop favorite ever since. Here's a video of the opening song from the album:
The next Dale Watson truckin' album released this year was amazingly titled "The Truckin' Sessions Volume 2", and you can see Dale spent lots more time and energy on the music than on the design of the cover.
Dale has recorded 18 albums and is a regular at the Grand Ole Opry in Nashville. And while his albums are great, to really experience Dale you have to see him live. It is an experience you will not soon forget. He spends lots of time in Texas, mostly Austin, but you'll find him touring all over the USA. You can find his current schedule on his website. And unlike the long haul trucker, Dale regularly makes the trek to the UK and the Netherlands where he has attained superstar status.
So to get a flavor of a true truckin' experience, see Dale Watson soon or buy his albums now. You'll soon be wishin folks "good luck and good truckin' tonight".
Swell Dale Watson photo by larrytee
Posted by Todd Buckton on Fri, Sep 18, 2009
Today's report is from Dave, Promotional Management Group driver and onsite wizard. Dave was recently on the road in Lebanon, NH. He was at the Dartmouth-Hitchcock Medical Center finishing up a live demo of cardiac catheters and diabetes pumps for valued client Medtronic. Those who stopped by included doctors, interns, administrators and patients. As Dartmouth-Hitchcock is a renowned teaching school, one doctor even held a class inside the exhibit to discuss the cardiac catheter demo the students were about to participate in. Held in the same mobile environment as the doctor’s lecture, the mobile environment helped to solidify the students‘ understanding of the procedure with the added experiential element of the live demo. "It was a great stop" says Dave, "lots of traffic, interested people and good buzz. People who were newly exposed to the Medtronic brand had no idea of the different types of services they offer. This is the best part of the job for me. I get a chance to talk to the clients, and stops like this definitely show how excited people get when a 53' shiny billboard shows up next to the hospital.” Now it's off to Newport Beach, CA for another cardiac catheter live demo with a stop along the way at his favorite truck stop on I-80 in Walcott, Iowa. "Killer biscuits." says Dave.