Disney to Create 340 Experiential Retail Destinations
Taking a page from both its theme parks and Apple's wildly successful retail stores, Disney revamps their retail stores to become experiential wonders designed to delight consumers - and sell product. In this week's New York Times article, Disney is going to revamp all 340 retail Disney Stores to become mall destinations or kids of all ages. With the help of Steve Jobs and banking on the success of the Apple Stores brick and mortar and online presence, Disney has ambitious plans for their retail presence. From magic mirrors that talk to customers to indoor fireworks, the prototype stores have wowed test audiences as well as landlords looking to create more retail traffic. Disney has known since the first theme park opened in 1955 that positive experiences can create committed brand advocates. In the past just having the merchandise was adequate. It will be fun to watch a master in action as they reinvigorate their retail presence.
Photo by Allie Caulfield