Mobile Tours Work Wonders In B2B or B2C
Posted by Todd Buckton on Fri, Dec 04, 2009
With few exceptions, PMG is a B2B mobile tour provider. We know if we can get our client's product or service in front of interested prospects, they will purchase that product at a higher rate than they would through traditional forms of media. They will also spend less money to get that sale than they would with traditional or other promotional methods.
B2C mobile event marketing has been criticized for being just a channel for sampling. While I think that is a huge generalization, it seems that B2C marketers have to use more ingenuity to break out of the mold. A great example of this is the customized mobile restaurant just made for the Los Angeles based upscale street food purveyor Kogi. Kogi has built a great social media following by announcing where their trucks will be in the So Cal area. As you can see from the photo above, the arrival of the Kogi truck in the neighborhood causes lots of excitement. And this excitement is all generated through the Kogi website, their blog and Twitter.
The LA Times just published an article about Kogi's latest vehicle, a customized Scion with all the built-ins to go out and cook on the street. It has a grille, a sink, and even an iPhone app written to remote access all the hidden doors and gadgets. Way cool. Think how much free publicity this little beauty will get on the car-obsessed streets of LA?
The upshot of all of this is that mobile tours work whether it's for B2B or B2C. Different rules and different forms of measurement, but they get products sold, they increase brand awareness and they create brand advocates that go off and tell others about the cool stuff they just saw on the street.
Top Photo: PMG and Embraer aviation mobile success
Middle Photo: Arnold Inuyaki
Bottom Photo: Nathan Olivarez-Giles/Los Angeles Times
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