RoadBlog Mobile Event Hall of Fame #2
Posted by Todd Buckton on Fri, Jan 22, 2010
This entry into the RoadBlog Mobile Event Hall of Fame looks good, smells good and serves up great-tasting brats. That in itself is cause for admission into this Hall of Fame (see previous Hall of Fame entry), but the Johnsonville Big Taste Grill is an experiential delight.
With tongue placed firmly in brat-filled cheek, Johnsonville has stirred that primordial part of every male's brain that craves meat grilled over an open fire. A tanker truck converted into a giant grill that Johnsonville provides gratis for events (you buy the brats...). It's a grill disguised as a giant brand experience.
People take their pictures in front of it. It gets lots of press and it gets smiles wherever it goes. And wherever it goes there's a brat waiting.
What's not to like?
Happy guy with Blue Shirt photos by Ed Kohler on Flickr
