Which Mobile Tour Transport is Right for You? #3 in a Series
Posted by Todd Buckton on Fri, Feb 12, 2010
We've looked at the types of vehicles that are available for your mobile tour, now let's look at how these can transform into unique marketing spaces.
If we say that "you are only limited to your imagination" when it comes to customization, you might think that's an overused, hackneyed phrase. But when it comes to mobile event marketing, it's completely true. Once the transport is safely parked at the venue of your choice near your prospects and customers, that's when the fun begins. Set up for a transport can be anywhere from a couple of hours to a couple of days and these transports can become anything. Here's how they might start:

53' Single Slide Transport
This is referred to as a "single slide" transport. It's indicated as having stairs at the front and the rear of the slide out, but that choice is all yours. The doors can be put on the opposite side, the front, back, wherever it's right for the specific application. The slide allows the transport to get down the road and then opens up onsite to become a roomy, luxurious selling environment. Here's an example of a single slide:

A variation of this transport is the double slide:
53' Double Slide Transport
This transport will allow you to more than double the floor space of a straight 53' transport and give your product or service more than ample room to adequately market your product in a singular environment.
Another variation is a stage area instead of a slide. This makes the 53' transport a natural for live presentations to large audiences.

53' Single Slide/Single Stage Transport
Here's a couple of variations of that same stage concept. One is a retail operation:

This application allowed the manufacturer to sell high-margin accessories while showcasing their latest product offerings.
Here's another variation of the same type of transport. This time, the side opens up to reveal the full-size business jet fuselage. This display was used to presell a new business jet that was being developed and built. Incredibly effective, highly targeted and amazing ROI.

Now we have an idea of what is possible with custom transports. As we said up front, if you can imagine it you can have it. And just to prove our point, we'll leave you with a custom transport built in Australia that turns into...well you just have to see it to believe it. Brilliant. Expect to see the same concept soon here in the states.
Incredible perspective views of custom transports by Derrick Johnson
Sweet Australian Mobile Pub by Truckmania
All other cool photos by Promotional Management Group
