RoadBlog recently came across a survey done earlier this year by
B2B Marketer Online, based in the UK, that discussed the state of events in Europe. The survey found that companies are continuing to increase their focus and investment on face-to-face events – despite the downturn and the digital revolution, which many predicted could take over from traditional event marketing strategies. Events take a significant portion of many brands’ budget, with almost 40% of respondents setting aside at least a quarter of their total marketing spend for them.
And why? 40 % of companies surveyed believed that events were a “very good” way of targeting key decision makers in senior management. “Building customer relationships” was the most important reason cited by companies for running events.
These decision makers also looked ahead at what the digital revolution might have in store for face-to-face events. While there is much interest in virtual events, 53% have actually tried them, but few believe that they will supplant face-to-face interaction.
At RoadBlog, we like to see what's going on around the rest of the world. Continuing to keep abreast of global trends helps our clients "Drive The Brand Experience" here in the USA.