PMG: On The Road Blog

The best mobile tour becomes an experience. It provides the participant with a rich, sensory brew that helps to cement that particular experience in the mind of the viewer. 

Frito Lay took a mobile greenhouse into six large cities this summer with six of the many farmers who grow the potatoes that make Lay's Potato Chips. 

By doing an excellent job of providing a local and human element to what could be considered a homogenous global product, Frito Lay used the farmers to place a face on the production of their product. That, coupled with the mobile environment full of live plants and black, loamy soil gave this tour everything it needed to be a successful experiential tour.

Here at Road Blog, we know how important experiences are for our clients. Well-designed traveling brand experiences are the "secret sauce" that make mobile tours so successful and allows us to provide our clients with rapid, positive ROI.

Frito Lay asked their audiences to leave the world they know for a short time and become immersed in another environment. One where the men and women tend to the fields and nurture the food that we eat on a daily basis. That immersion quickly invaded the senses of the participant and created a positive experience that the company was intending.

How would you portray your brand if you could put it on a tour and take it across the country?