PMG Snapshot: Aviation Mobile Tour
Posted by Todd Buckton on Fri, Sep 03, 2010
As part of a continuing media relations campaign, the National Aeronautics and Space Administration (NASA) needed to develop an outreach program targeted to people of all ages. This program would be designed to enhance a visitor’s perception of the many positive outcomes that space exploration has provided the American people - and the rest of the world - over the past half century. Part of this outreach was designated to include a mobile tour component intended to be a major attractor and key to the overall positive attitudes that NASA wanted to achieve.
Working closely with NASA on content delivery, vehicle design, fabrication and tour planning, Promotional Management Group brought the NASA “Benefits of Space” to life in an highly entertaining and interactive experiential environment. As part of the unique experience, visitors learned how space exploration has provided many advantages to the population while furthering the search of the skies. From cordless tools and Velcro to GPS systems and water purification systems, the convenience that space exploration has provided humanity is limitless. The customized 53’ trailer told this story in a way that appealed greatly to all ages. Aided by state-of-the-art audio-visual technology and highly detailed graphics, this environment compelled visitors to enter and understand more about the science behind the splendor of space travel.
While putting over 150,000 miles on the odometer, the display has played - and continues to play - host to over 35,000 students, workers and families, enjoying favorable responses all along the way. The complexities of the space-themed mobile display were myriad, but the talented Promotional Management staff was able to solve each while continuing to exhibit to overflow audiences. “I don’t know what I would have done without (PMG).” said one satisfied NASA Director.
