Don't Forget Why Mobile Events Work
Posted by Todd Buckton on Fri, Nov 19, 2010
Sitting at a laptop composing while 800 miles away from headquarters, it became apparent how important it is to maintain live human contact.
Technology has provided myriad ways to create, communicate and connect, but we have to continually remind ourselves that at the end of the electronic trail is a relationship that thrives on the ability to see, hear and touch in real time.
We think that's just one more compelling reason why mobile events work so well: they nurture relationships and one-on-one dialog between providers and prospects. When executed correctly, they allow for "aha" moments to occur more readily than if it were happening over the ether. Events bring controlled experiences to a select group of people. They create customers who are excited about products and tell others. In short, they work.
While the electronic gadgets increase efficiency and make our lives easier, at PMG we tend to look at them as nothing more than wonderful ways for our clients to connect the old school way: with a handshake.
Then the electronic gadgets become nothing more than something to log off, power down and put away; a face-to-face conversation is about to occur.
That's when the real power begins.