PMG: On The Road Blog

Bricks and Mortar Become Experiential

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Here's a video taken earlier this year in Kharkov. Ukraine of a great use of 3D video maps. A detailed architectural map of a structure in used as a base for animation and CGI effects. When complete the presentation is projected over the actual structure to incredible effect.

Architectural video mapping is now making its way over to the US of A, turning physical structures into experiential events and creating another way for customers to connect with brands. 

Here is a video of Saks Fifth Avenue using video mapping to celebrate the holidays in Manhattan: 

Video posted by agencyspy