New Study Shows Experiential Marketing On The Rise
The good folks at the Experiential Marketing Forum have just posted a great survey outlining how marketers perceive the place of experiential in the marketing mix today and tomorrow.
Interesting views from those surveyed:
• Greatest growth in marketing spend in next 2 years will be in online, digital and experiential
• In the near term, marketers expect increases in ROI, integration and innovation from their experiential agencies.
• Decreasing budgets and scrutiny on spend will continue in the near term as well.
Want to learn more? Go to the EMF and get a copy of this important survey. If you’re not a member you’ll have to sign up, but it’s painless, they're a good group and it's something you should be a part of if you’re at all interested in experiential marketing.