You've Never Been to a Record Store? How About a Mobile One?
Posted by Todd Buckton on Fri, Mar 11, 2011
Photo from thirdmanrecords.com
According to the opening graphic of the Third Man Records video introducing the Rolling Record Store, 97% of all high school aged kids have never been to a stand alone record store.
But Jack White just discovered the experiential power of mobile: If they've never been to the record store, bring the record store to them. Let them experience it. Let them touch it and feel it and buy it.
Jack White has always been on the RoadBlog playlist, from the White Stripes (RIP) to legendary collaborations with Loretta Lynn and Wanda Jackson to the incredible documentary "It Might Get Loud" with Jimmy Page and The Edge. He is all about the music. And getting the music into the hands of the people who will appreciate it the most is what the Rolling Record Store is all about.
Here's the video that introduces the Rolling Record Store, which debuts at SXSW this weekend in Austin, TX.
Jack White has correctly surmised that as we become more and more inundated with virtual experiences and non-verbal forms of communication, an actual event with tactile contact can be a most memorable one.
And that's why mobile tours work.
